In 2024, QVC’s Qlinarisch division launched a unique event series aimed at strengthening the brand and deepening interaction with customers.

Serving as a mobile solution that combined a fixed studio with the flexibility of a roadshow vehicle, the QLINARISCH Cube became the central venue for live cooking events, livestreams, and product presentations. As a partner, MOST was commissioned by the agency Cerberus to deliver this distinctive project.

The QLINARISCH Cube was based on the SPACE1, whose flexible design provided an ideal foundation for creating a fully equipped, mobile content studio. We not only supplied the vehicle but also implemented the entire custom interior build-out. The professional branding gave the mobile studio a consistent and appealing look, making it an important part of the overall communication strategy around cooking and enjoyment.